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Pre-registration is required to attend this preconference intensive.

Organizational Culture and Workforce

Preconference Intensive

Breaking Bad (Ideas) and Making Them Better

Friday, September 5, 2025

2:00 PM - 6:00 PM US PT

Location: 2022

Let's challenge the creative process, starting with bold—even "bad"—ideas. By finding value in "bad" ideas, we practice discovery, play, and focused investigation of a concept. Develop rubrics for evaluation, uncover emotional and cognitive concept cores, and revitalize or create ideas to share with your teams.

JK

Jussi Kahlos

Head of Experience
Heureka, the Finnish Science Centre, United States
BM

Brad MacDonald

Adjunct Professor
Parsons School of Design, United States
AC

Audrey Chang

Director of Global Affairs
National Museum of Natural Science, Taiwan (Republic of China)
CD

Cynthia Doumbia

Senior Director of Business Development
National Geographic Society, United States