GSCA Session: Leading with Impact in Giant Screen Strategy

Giant screen theaters remain one of the most powerful immersive tools in informal science learning—but how can they be leveraged more effectively to support mission, audience engagement, and earned income goals? Join the Giant Screen Cinema Association (GSCA) for a CEO/C-suite session designed specifically for science center and museum leaders. This highly interactive, Open Space-style session invites executives to share top-of-mind challenges and opportunities related to giant screen strategy, programming, education, technology, and sustainability.

Join the Giant Screen Cinema Association (GSCA) for a CEO/C-suite session designed specifically for science center and museum leaders. This highly interactive, Open Space-style session invites executives to share top-of-mind challenges and opportunities related to giant screen strategy, programming, education, technology, and sustainability.

We’ll begin with highlights from the 2025 State of the Giant Screen survey and then transition into participant-led discussions. Whether your organization currently runs a theater or are thinking of adding one, this session is an extremely rare opportunity to provide peer insights, fresh ideas, and an energizing space tocollaborate with fellow leaders.

Who Should Attend
• Museum CEOs, Executive Directors, and C-suite leaders
• Anyone seeking to revitalize or reimagine their theater’s role and impact

No prep required—come ready to learn, question, and connect.