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Trends and Innovation

Lightning Session

Lightning Session: Trends in Marketing and Communications

Saturday, September 6, 2025
4:00 PM - 5:00 PM US PT
Location: 2003
Driving Human-Centric Data-Enabled Brand Growth at NYSCI – Leveraging AI, Behavioral Data & Visitor/Prospect Feedback To Introduce Audiences to NYSCI Following a Pandemic and a Flood
We will explore how NYSCI leveraged a deep understanding of visitors/prospects, an agile approach & cutting-edge analytics/AI to refine positioning, identify/evaluate advertising options and launch a multimedia equity building campaign. The campaign exceeded industry norms in emotional connection, awareness, willingness to try and in-market campaign effectiveness.
Presenters
Christopher Ebe – New York Hall of Science
Daniel Loi – New York Hall of Science

Managing Crisis Communications
To be prepared for a crisis, you must be prepared. Museums and Science Centers can and should plan, prep, and test out crisis communications and public engagement strategies. Not being prepared is not an option.
Presenters
Max Pipman – Children's Museum of Pittsburgh

Sustainable Digital Strategies for Museums
Learn how the Computer History Museum (CHM) is moving beyond traditional brand-based engagement and embracing a creator mindset to build a loyal digital community and generate new revenue. In this 15-minute lightning talk, we will share our early results from YouTube experiments that connect mission-focused storytelling with sustainable revenue opportunities.
Presenters
Kirsten Tashev – Computer History Museum
Sierra LaDuke – SEND IT Story + Strategy
Maria Robles Gonzalez – SEND IT Story + Strategy
Jeff Gire – SEND IT Story + Strategy

  • Joseph Quiñones

    Senior Vice President, External Affairs
    Phillip and Patricia Frost Museum of Science, United States

  • CE

    Christopher Ebe

    Chief Marketing and Business Development Officer
    New York Hall of Science, United States

  • JG

    Jeff Gire

    SEND IT Story + Strategy, United States

  • SL

    Sierra LaDuke

    Co-Founder
    SEND IT Story + Strategy, United States

  • MP

    Max B. Pipman

    Senior Director of Marketing and Communications
    Children's Museum of Pittsburgh, United States

  • MR

    Maria Robles Gonzalez

    Co-Founder
    SEND IT Story + Strategy, United States

  • DL

    Daniel Loi

    Design Lead
    New York Hall of Science

  • KT

    Kirsten Tashev

    Chief Curatorial and Exhibitions Officer
    Computer History Museum, United States