Building Data-Driven Engagement: Expanding Educational Reach with Influencers, Advocates, and Strategic Campaigns
Saturday, September 6, 2025
1:15 PM - 2:15 PM US PT
Location: 2005
Explore how NHMU’s Research Quest, free online investigations based on museum collections and research, used data-driven strategies, including influencer campaigns, drip email, and advocate programs, to expand digital engagement. Learn how to define success metrics, create sustainable outreach campaigns, and build communities of supporters to amplify your museum education program’s reach and impact.
